Social media platforms, such as Twitter, Google and Facebook, have been fighting the evil called fake news for quite some time now. While the companies have come up with several punishments and measures to control and prevent the spread of the false news on their platform, they have always managed their way into the platforms. Previously Facebook had even used a red warning label on the fake news so that the users stay away from them. However, it backfired, as the users started sharing them even more.
Now, the social media giant has come up with a new and interesting measure to combat the false news. Facebook has decided that it will literally shrink the fake news links, which the users share.
According to TechCrunch, Facebook detailed the new measure at the Fighting Abuse @Scale event in San Francisco.
So, what do you mean by shrinking the fake news link? Well as you can see in the screenshot above, the fake news (Left) links will appear much smaller on the news feed than that of the real fact-checked news (Right). Presumably, the firm is doing this so that the news, which don’t really have an ounce of truth in it, become less visible to the users and they get attracted towards the real news.
“We reduce the visual prominence of feed stories that are fact-checked false,” a Facebook spokesperson told the publication.
“We use machine learning to help predict things that might be more likely to be false news, to help prioritize material we send to fact-checkers (given the large volume of potential material),” the company’s spokesperson said.
Apparently, the largest social media platform in the world works with 20 fact-checkers in different nations. However, Mark Zuckerberg’s firm is still looking for more partners to combat fake news.