Know Maximillion Cooper's Net Worth, Salary, Career, Personal Life, and More!

Maximillion Cooper Net Worth – $60 Million

Maximillion Cooper, also known as Maximillion Fife Alexander Cooper, is a $60 million-plus entrepreneur, skateboarder, and race car, driver. Maximilian Cooper is most famous for founding the Gumball 3000, a celebrity automobile rally that he founded in 1999. Cooper has grown the Gumball 3000 from an underground gathering to a collection of enterprises that includes apparel lines and a registered charity.

Maximilian is recognized for being a skateboarder and an all-around business entrepreneur in addition to his involvement with the Gumball 3000. In the past, he has also raced as a racecar driver. Cooper’s personal life has also played a role in his rise to fame. He married Eve, a rapper, in 2014. Over the years, they’ve attended several racing and charity events together.

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Early Years

Fife, Maximillion Alexander Cooper was born in England on July 13th, 1974. He began his professional career as a fashion designer. Cooper attended Central St. Martin’s College of Art and Design to study fashion.

Gumball 3000: The Gumball 3000 was founded by Cooper in 1999. Although the race’s location changes over time, it normally consists of a 3,000-mile rally on public roads — and it frequently includes London. Maximilian intended the Gumball 3000 to be a one-of-a-kind combination of fashion, vehicles, music, and entertainment from the start.

The rally is usually composed of 120 drivers. Lewis Hamilton, Xzibit, Usher, Deadmau5, David Hasselhoff, and Tinie Tempah are just a few of the superstars that have competed in the past.

Cooper’s first Gumball 3000 was really simply a road trip with pals when it was released in 1999. The “road trip” atmosphere remains a prominent component of the rally, despite the fact that it has developed significantly over the years. The rally soon grew into a high-end event for the rich, with participants required to bring their own automobiles and pay an admission fee of around $8,700. The Gumball 3000 is said to have gotten its name from famous 1930s races in which the winning prize was a gumball machine.

Gumball 3000 made its inaugural journey from London to Rimini, Italy. Cooper hosted elaborate parties and festivities every night of the rally, and high-profile celebrities such as Kate Moss and Guy Ritchie were in attendance. The Gumball 3000 became well-known across the world as a result of extensive media coverage. Cooper was cautious not to provide any awards for first place from the start, and he didn’t even time the competitors. This was done to ensure that everyone was safe.

The Gumball 3000 gained even more notoriety after participants were videotaped in 2000 as part of a TV special for MTV’s “Jackass.” More celebrities attended the festivities, albeit there were legal difficulties with speeding drivers. The sixth tournament took place from San Francisco to Miami. The admission price was also hiked, reaching 28,000 pounds per driver in 2007.

After two individuals were slain in Macedonia in 2007, the Gumball 3000 was canceled. The next year, in 2008, the event was repeated, beginning in San Francisco and concluding in China at the Beijing Olympics. The event continued to draw additional celebrities, including YouTubers, over the next few years. The admission price for today’s drivers has grown to more than $100,000 per vehicle. The Gumball 3000, which was supposed to travel from Toronto to Havana in 2020, was postponed due to Covid-19.


Gumball 3000 has been embroiled in a lot of legal squabbles in the past, which has put Maximillion in an unpleasant legal situation at times. A number of candidates have been stopped for speeding. Some drivers’ licenses have been suspended, and their automobiles have been impounded. The worst incident happened in 2007 when two innocent spectators were murdered in the Republic of Macedonia as a speeding Gumball 3000 racer sped across public highways.

Maximillion and the event organizers have sought to emphasize that the Gumball 3000 is not a race in response to these challenges. They’ve stressed that the Gumball 3000 is simply a glorified road trip and that contenders should not, under any circumstances, exceed the speed limit.


Julie Brangstrup was Maximillion’s first wife, whom he married in 2003. Before divorcing in 2010, Brangstrup and Cooper had four children together during their marriage. After being sponsored by Puma, the rapper Eve competed in the Gumball 3000 later that year. Eve and Cooper started dating after they met.

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Cooper posted on social media three years later that he had proposed to Eve. The couple married in Ibiza in 2014. Eve and Maximillion revealed that they were expecting a child together the next year. They are still together as of this writing. Both husband and wife have said that this is their first interracial relationship.