Developing a strong Instagram following necessitates the creation of captivating and relevant content.
Over the last few years, Instagram’s algorithm has altered, making it far more difficult to share visible posts on the platform. It prioritizes postings from users’ friends and family, with business posts having a lower possibility of getting placed to people’s queues. It gives even less weight to business posts that contain links that will redirect users away from the Instagram app. Businesses who want to flourish on Instagram must master the platform. And that includes determining the optimal time to post on Instagram, i.e., a time when people look at their Instagram accounts but not at the same time as most people upload their Instagram content. Are there any obvious patterns, such as a “best” time on a “better” day?
Is there a specific time when you should post on Instagram?
“When is the greatest time to post on Instagram?” is similar to “How much do Instagram Ads cost?” Before you can give a reasonable answer, you must evaluate a number of things. Even then, the answer remains inconclusive.
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The ideal time to post on Instagram is determined by a variety of factors, including:
- Days of the week
- Month of the year
- Seasonal trends
- Interests of your target audience
- The goals of your posts
- The kind of post (regular feed post, Story, IGTV, Live videos, or Reels)
- The industry or niche of your business
- The signals used by the almighty Instagram algorithm
Every brand, including yours, caters to a distinct target group with distinct tastes and social media habits. As a result, your “golden” Instagram post time may not be appropriate for a different brand.
Having said that, there are several best practices you can do to assist get your content in front of more people.
They are as follows:
When your followers are online, make a post: This is self-evident. How will your followers connect with your material if they are sleeping when you post?
Post frequently: I don’t mean 12 times a day when I say “frequently.” However, Instagram’s algorithm places a premium on recent activity. As a result, if all other factors remain constant, a recent post will appear first on an Instagram feed before an older one. Recency is one of the simplest and fastest strategies to expand your Instagram following. However, there are many techniques on how to obtain free Instagram likes, so look into it if you’re interested.
Know what you want to achieve: What do you hope to accomplish with your Instagram marketing campaign? Do you want to raise awareness, enhance engagement, drive traffic, increase conversions, or do something completely different? Determine what success means to you, and go back to see when your postings last attained it. Your previous successes can help you figure out when to post material on Instagram.
Here’s a list of the best Instagram posting timings for each day of the week.
- Monday12:00 PM
- Tuesday9:00 AM
- Wednesday11:00 AM
- Thursday11:00 AM
- Friday2:00 PM
- Saturday9:00 AM
- Sunday7:00 PM