How Much Is Instagram Worth? Everything We Know

Instagram has risen to the forefront of digital marketing and advertising, with revenue expected to reach $24 billion in 2020, up from $17.7 billion in 2019.

Without a doubt, Instagram is proven to be the most significant tool for social media marketing.

According to a poll, in 2020, 69 percent of marketers in the United States will spend the majority of their budget on Influencer marketing on the Instagram platform.

In 2019, Instagram generated about $20 billion in income from advertising.

According to the study, 72 percent of teenagers use Instagram, with 70 percent or more believing that Instagram is the greatest way for marketers to reach out to them.

Non-Americans account for roughly 89 percent of Instagram users. Surprisingly, 70% of individuals use Instagram to find out about new products and services.

During the same quarter, Instagram experienced a 209% year-over-year increase, while Facebook experienced a 17 percent decline.

In this post, we’ll look into how much Instagram is worth in 2022, as well as other income.

How Much Is Instagram Worth? Everything We Know

How Does Instagram’s Worth Compare To Other Major Social Platforms?

We’ve also prepared a chart comparing Instagram’s valuation to that of a few Fortune 500 firms for added context. Instagram is valued more than several large American corporations, including Nike, Goldman Sachs, American Express, Netflix, and General Motors, at $102 billion.

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What Does Instagram’s Value Mean For The Industry Of Influencer Marketing?

Instagram has grown in popularity as a social media marketing tool, and with $1 billion spent on Instagram influencers in 2017, the platform will continue to be a major role in the influencer marketing sector for years to come. In 2016, 9.7 million Instagram posts with the hashtags #ad, #sponsored, #spon, and #sp were created, with that figure expected to climb to 32.3 million by 2019.

Instagram’s enormous value reflects its popularity and assures brands that it is a platform worth advertising on. Instagram reported in November that it has 25 million business accounts, indicating that firms are using the site for both paid influencer marketing and organic brand exposure. Instagram is one of the most popular social media platforms for marketers to use to run sponsored advertising campaigns with influencers.

How Much Is Instagram Worth? Everything We Know

Instagram Changed Since Facebook Acquired It

What began as a basic photo-sharing app has grown to become one of the most widely used social media platforms on the planet. Instagram has grown from a photo-sharing app to a full-fledged social media community and advertising channel since Facebook acquired it in 2012. Its value has increased 100-fold, it has added 770 million users, and it has evolved from a photo-sharing app to a full-fledged social media community and advertising channel.

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Instagram has launched a slew of new features in the last five years, including video posts, direct messaging, Stories, live video, multi-image posts, and polls. More features have given consumers new ways to communicate with their friends, influencers, and brands.

By Heather Wilson

Heather Wilson competes in weightlifting, and holds a degree in computer science. She currently resides in Tuscaloosa, AL, and coaches at her local gym. She likes spending her time researching anything to everything related to peak human potential.