Following the Cambridge Analytica data privacy scandal Facebook is facing a lot of flak from across the globe. Also, the platform is going through a lot of scrutinies at this point. The founder and CEO of the social media network, Mark Zuckerberg even had to appear before the Congress and apologize for the leak of 87 million Facebook users’ private information. So, basically, the entire world is now looking at Facebook and judging it. However, the company has now pointed out that it’s not the only one in the business that gathers users’ data; there are others too.
In a blog post, the Product Management Director of Facebook, David Baser explained in details as to how and when the social media platform collects its users’ data. After that, he added, “Many companies offer these types of services and, like Facebook, they also get information from the apps and sites that use them. Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services. Google has a popular analytics service. And Amazon, Google and Twitter all offer login features.”
Now, we suppose that’s a reasonable comparison that Facebook has drawn. It explained that they are not alone to gather users’ information; there are other tech giants too that does the same with our, the users’, private data.
Add to that, Baser went on to remind the readers that there are very many companies, such as Google, who provide targeted advertising services. “These companies — and many others — also offer advertising services. In fact, most websites and apps send the same information to multiple companies each time you visit them,” he wrote.
That being the case, this is also true that there are plenty other tech behemoths, who are working to prevent this kind of data collecting as well as user tracking; for example, Apple. The Cupertino-based tech giant has created features into Safari, which protects the users from being tracked on the Internet. There is no doubt that this kind of developments frustrate the advertisers but still, some companies are at least trying to guard the users’ privacy.